Privacy Policy

Last Updated: September 25, 2025

Nuaven operates this store and website, including the data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). Nuaven uses Shopify technology to enable the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean any data that identifies you or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or data that has been de-identified so that it can no longer identify you or be reasonably linked to you. Depending on how you interact with the Services, where you reside, and what applicable law permits or requires, we may collect or process the following categories of personal information—including inferences drawn from such information:
 • Contact details including your name, address, billing address, shipping address, phone number, and email address.
 • Financial information including credit card, debit card, and bank account numbers, payment card details, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.
 • Account information including your username, password, security questions, preferences, and settings.
 • Transaction information including the items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
 • Communications with us including information you provide in your communications with us, such as when you submit a customer service request.
 • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
 • Usage information including information about your interaction with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:
 • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
 • Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
 • From our service providers, including when we engage them to enable certain functionality or when they collect or process your personal information on our behalf.
 • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
 • Provide, personalize, and improve the Services. We use your personal information to provide the Services to you, which includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you account-related notices, handling purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and offering a personalized shopping experience (e.g., recommending products related to your purchases). This may include using your personal information to customize and improve the Services.
 • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or postal mail, and showing you online ads for products or services on the Services or on other websites, including based on items you previously purchased, added to your cart, or other activity on the Services.
 • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate, or act on potential fraudulent, unlawful, harmful, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend you do not share your username, password, or other information with anyone.
 • Communications with you. We use your personal information to provide customer support, respond to your requests, deliver services effectively, and maintain our business relationship with you.
 • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities; to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:
 • With Shopify, service providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order and shipping management).
 • With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising via third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for personalized advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of such uses here.
 • When you direct us to, request, or otherwise consent to the disclosure of certain information to third parties, for example, to fulfill deliveries or through the use of social media widgets or login integrations.
 • With our affiliates or, more broadly, within our corporate group.
 • In connection with a business transaction, such as a merger or insolvency process; to comply with applicable legal obligations (including responding to subpoenas, search warrants, or similar requests); to enforce the applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. To offer and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information derived from your interactions with our store, with other merchants, and with the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and the Shopify platform. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of that information for such purposes. For more information about how Shopify uses your personal information and about the rights you may have, please see Shopify’s Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here (link to Shopify’s Privacy Portal).

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information contained therein. Information you provide in public or semi-public areas—including information you share on third-party social media platforms—may also be visible to other users of the Services and to users of those third-party platforms, without limitations on its use by us or by third parties. The inclusion of such links does not, by itself, constitute an endorsement of the content on those platforms or of their owners or operators, unless expressly stated within the Services.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from individuals who are minors under applicable law in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you transmit to us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.
 • Right of access. You may have the right to request access to the personal information we hold about you.
 • Right to deletion. You may have the right to request that we delete the personal information we hold about you.
 • Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
 • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
 • Right to opt out of sale or sharing for personalized advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to object to processing considered “targeted advertising,” under applicable privacy laws. You can exercise your right to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control signal enabled, depending on your location we will treat that visit as an opt-out request for the device and browser you use. If we can associate the device sending the signal with a Shopify account, we will apply the opt-out to that account as well. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Apart from the Global Privacy Control signal, we do not recognize other “Do Not Track (DNT)” signals that may be sent by your web browser or device.
 • Communication preference management. We may send you promotional emails, and you can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to local law exceptions and limitations, you may exercise the following rights in addition to those listed above:
 • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
 • Withdrawal of consent: Where processing of your personal information is based on your consent, you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise any of these rights in the places indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and about the rights you may have—including those relating to data processed by Shopify—please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting a request submitted by an agent, we will require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent UK authority, as applicable, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the “Last Updated” date, and notify you of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, email us at info@nuaven.com. For purposes of applicable data protection law, we are the data controller of your personal information.